Stagwell's Assembly and GALE Take Top Honors at the 2024 Campaign U.S. Agency of the Year Awards

Assembly was crowned U.S. Media Agency of the Year, reflecting the impact its investments in data, talent, and technology have had on its clients’ businesses. The agency achieved a record client retention rate of 95%, which has resulted in tremendous growth, securing $30 million in new contracts and 25 net new clients including Carter’s Cole Haan, Vera Bradley, ONE, Inogen and Brooks Running. Additional factors contributing to the win include:

• Driving the largest revenue growth yet in a seven-year partnership with Ace Hardware;
• Executing a rebranding and repositioning at the holding-company level in collaboration with partners at Elevance Health and;
• Launching a first-of-its-kind loyalty program that helped Vivid Seats distinguished itself from competitors such as SeatGeek and StubHub, yielding a 250% growth in repeat user base and quadrupled brand searches.

GALE won U.S. Advertising Agency of the Year for its remarkable blend of advisory/consulting services, media, and storytelling expertise – a model that has driven clear results for client partners such as Chipotle and MilkPep. Editors celebrated the impact of GALE’s work in 2023, including:

• Chipotle’s Doppelganger campaign which generated $4.8 million in incremental revenue for the brand and 
• MilkPEP’s Wood Milk campaign exceeded expectations, garnering 18,000 Instagram followers in a week and 77 million social views.

Congratulations are also in order for 72andSunny and Code and Theory who were recognized as honorable mentions in the Advertising Agency and Digital Innovation categories. The agencies have a proven track record of recognition for business and creative transformation.