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Connecting Value from Creators to Fans

What exactly does owning your own likeness look like in the age of AI? According to NBA player Spencer Dinwiddie and CEO of Calaxy Solo Ceesay, blockchain and decentralized technologies are giving “the 99%” of creators the tools to own and monetize their own likeness. Tune into their mainstage SPORT BEACH session, where they spoke with Code & Theory Executive Chairman Dan Gardner about what comes next. 

Education: The Key to Success for Brands and Athletes Alike

Student-athletes are dominating the creator economy, taking over TikTok feeds, partnering with big-name brands, and successfully monetizing their many talents. With their continuously growing fanbases, it is important that student-athletes learn how to own their brand as a business, not just as an individual. Stagwell’s Shannon Pruitt caught up with Captiv8’s Senior Director Bryce Adams to discuss the importance of educating both brands and athletes about how to foster meaningful partnerships.

Harnessing the Power of Creators as Brand Ambassadors

Forming genuine relationships with creators, rather than seeing their contribution as a transaction, is how Bridget Bogee, Brand Marketing Lead from Meta, has tapped into creator content to take brand engagement to the next level. Watch her interview with Bria Bryant, Global CMO, Assembly, to learn how. 

Get Your Head in the Game

Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America.