WHAT THE DATA SAY: 20% might move if neighbors didn’t do holiday decorations

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

‘TIS THE SEASON TO DECK THE OUTDOORS

Holiday cheer influences where Americans want to live, based on new Harris Poll research with Opendoor.

• 20% of families with children would consider selling if their neighborhood didn’t partake in holiday decorations.
• 26% also would consider selling their home if their HOA was too strict and limited holiday decorations.
• Homeowners’ holiday pet peeve: Parking. One third would consider selling if their neighbor’s holiday guests parked all over the street and in front of their house.
• 20% would think about selling if their neighbor had too many parties during the holiday season.
• 28% of homeowners would consider selling if their neighbor blasted holiday music too loud – or too early in the season.
• See also: Generation Spend: Why Gen Z is Investing More in Holiday Joy

SOBER FOR THE SEASON

While most Americans like to drink during the holidays, the trend toward non-alcoholic beverages continues to grow, based on Harris Poll data with Instacart.

• 53% say they drink during the holidays.
• 8% opt for non-alcoholic beer or wine with dinner, like at Thanksgiving last week.
• During the last five years, orders for non-alcoholic drinks spiked 157%.

TARIFF TREPIDATION

What do Americans think about all tariffs ahead of the next inauguration? Our Harris Poll research with The Guardian shows:

• 78% feel confident they understand tariffs.
• Yet only 48% correctly know that American companies pay the tariff price.
• 47% of Republicans and 32% of Democrats incorrectly said foreign countries pay.
• 69% of Americans think tariffs on imports will lead to higher prices.
• 70% worry tariffs will affect what they can afford.
• 76% believe companies will pass along the cost of tariffs to consumers.
• 44% are planning tariff-free purchases ahead of President-elect Trump’s inauguration.
• 62% predict tariffs will force them to adjust their 2025 financial plans.

NEARLY ALL YOUNG PEOPLE USE AI AT WORK

Most Gen Z and Millennial workers already are using artificial intelligence tools in one capacity or another at work, based on our Harris Poll research with Google Workspace.

• 82% of young adults in leadership positions say they leverage AI in their work.
• 93% of Gen Z and 79% of Millennials use two or more AI tools each week.
• Most use AI to start a task that feels overwhelming, improve their writing or to take notes.
• 86% believe AI can help leaders become better managers.
• 47% say it helps enhance communication, improves problem-solving and facilitates better relationships.

ICYMI:

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