WHAT THE DATA SAY: 24% have stopped shopping at favorite stores because of politics

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

ANTI-DEI SHOPPING BACKLASH

A quarter of Americans are walking away from brands that are shifting with the current political landscape – including on DEI – based on Harris Poll research with The Guardian.

• 43% have shifted expenditures during the last few months to align with their morals.
• 24% have stopped shopping at their favorite stores because of their politics – increasing to 35% for Black Americans, 32% for Gen Z and 31% for Democrats.
• Overall, 45% of Democrats and 34% of Republicans say they have stopped shopping at companies that have opposing political views to their own.
• See also: Shoppers are avoiding certain brands over politics: poll

DEMAND FOR REMOTE JOBS

The demand for remote jobs is increasing alongside return-to-office mandates, according to our Harris Poll survey with Indeed.

• 42% of employees have applied for a job specifically because it was remote.
• Most work-from-home roles are in tech (34%), banking and finance (23%) and marketing (26%).
• Nearly 6 in 10 women ages 35 to 44 actively search for remote roles.
• At the same time, less than 9% of all job listings on Indeed offer remote working options.

SNACKING FOR STRESS RELIEF

Two thirds of consumers cannot go a day without having a snack – often as a way cope with stress – according to the Harris Poll and Mondelez State of Snacking Report.

• 91% eat at least one snack each day, with 63% munching two snacks and 31% consuming at least three daily.
• 66% couldn’t live without snacks.
• 62% prefer to eat many small meals throughout the day instead of a few large ones.
• 53% snack more today versus a year ago.
• Younger consumers tend to be the biggest snackers: 65% of Gen Z and Millennials snack more today than a year ago (versus 36% for Gen X and Boomers).

ICYMI:

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