WHAT THE DATA SAY: 28% love their jobs; 1 in 7 wants a change in next year

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

DO YOU LOVE YOUR JOB?

Today, 28% of Americans say they love their job, and 1 in 7 wants to leave within the next 12 months, according to our Harris Poll survey with Yoh.

• 26% of employees would leave their current job in the next 12 months if they received a higher salary and better benefits.
• 14% believe it would benefit their career long-term to leave their current job for a new one.
• 14% believe they will need to look for a job in the next three years to receive the raise they feel they deserve.
• Older employees remain more loyal to their current employer than their younger colleagues: 42% of employees ages 55+ say they love their job and would not leave their company for any reason, while only 19% of employees aged 18-34 say the same.
• College graduates also are more likely to be satisfied with their job and show more loyalty to their company: 24% of employees with a high school degree or less say they love their current job compared with 32% of college graduates.

GEN Z WORRIES OLDER GENERATION IS ‘SUS’

Gen Z has strong opinions, and this group of young people are increasingly becoming activists, according to our Harris Poll research with Rokt.

• 78% of Gen Z say they are not “giving up on society but won’t play by the same rules” as older generations.
• 71% believe older generations are “short-term thinkers exploiting the next gen’s future.”
• 68% say older generations “refuse to step out of the way for younger leaders.”
• 65% of Gen Z believes older generations are not taking responsibility for the world they created.

PERSONALIZING ONLINE HOLIDAY SHOPPING

1 out of 4 of us have shopped online in the past 24 hours – and we’re looking for the experience to be far more personalized as we approach the holiday season, according to our Harris Poll survey with Nogin.

• To compete for attention, free shipping (81%) and discounts (68%) top the list of what inspires online shoppers.
• 20% also report that receiving personalized promotional emails serves as a compelling motivator for making a purchase.
• 17% are swayed by personalized brand recommendations.
• 70% of online shoppers say they make purchases directly through social media ads.
• 78% say high shipping costs would make them likely to abandon an online order, followed by difficult return policies (44%).

LOCAL SOURCES ARE MOST TRUSTED

While America remains skeptical overall, local sources of information today are the most trusted, according to Stagwell’s Risk and Reputation Unit.

• 84% trust friends and family above all other sources of information.
• 65% trust local TV more than national TV news (55%).
• 62% trust local newspapers and news websites more than national newspapers and websites (55%).
• 50% trust local political leaders more than national leaders (41%).
• To help businesses navigate the road ahead, Stagwell’s Risk and Reputation Unit is conducting off-the-record, in-person briefings for C-suite executives seeking intelligence about business risks heading into the 2024 election. To join one of the forums, send us an e-mail.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• 9 policies companies should implement to reduce burnout, according to employees
• Does Going ‘Woke’ Mean Going Broke? Inside the Polarized World of Socially Conscious Branding.
• Chicagoans get creative in rethinking dormant office space
• Red Baron engages Gen Z with creative marketing campaigns
• Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools